RADIO FACTS
WHY RADIO

FM Radio reaches 95% of the population each week.

FM Radio reaches more consumers that any other media. Consumers spend 85% of their time with ear-oriented media compared to only 15% with eye-oriented media such as newspapers and magazines. In addition, FM Radio reaches nearly 99% of the consumer market, more than any other media including TV.

We live in an age of electronic information with people reading less and listening more. Radio provides instant information even as actual events unfold. Radio is a mobile medium - at home, at work, and in the car.

People in the know and people on the go tune to FM Radio.